A business webpage is arguable the single most important element of a business if you are wanting to improve your sales and enhance your customer experience. Our team at Lead Generation Strategists are able to assist you in providing you with a website that people will enjoy spending time on, is easy for them to navigate, make purchases and get in contact with you if they need to. Here we explain the importance of your webpage and the different elements that play a part in the success of your business.
Anyone working in business needs to have a good understanding of the numbers they are working with. In a digital world, this means keeping track of your website statistics and analysing trends. This will give you insights to see when people spend most time on your page, what times of the year people are more interested or the page views are dropping and if the uploading of content influences these factors. Working in marketing, our team are skilled in analysing this data and converting it into an easily understandable format for our clients to understand. From there we are able to establish marketing methods that we can track through website analysis.
Having a visually appealing website play a big part in the amount of time your potential clients want to spend on your website. Naturally, the longer someone spends on your website the higher changes you have of converting them into a paying client. By engaging professionals to complete your website design you can rest assured that you will be presented with a website that looks fantastic and appeals to the aesthetics of your target audience. A website design that is not well presented and designed can have a negative impact on your sales, even though the two are not directly related. We want to help you avoid any loss in sales due to an ugly website design.
Although the visual appeal of your webpage is important, there is little more important than the functionality of your website. Once a potential client lands on the webpage, they typically have some idea of the information they are looking for. If they are unable to find this within the first few seconds or clicks, they are likely to get frustrated and leave your webpage. Lead Generation Strategists are able to ensure that your webpage is clear, concise and easy to navigate. We ensure your potential clients are able to find exactly what they are looking for quickly to help you convert them to paying clients.
When you have traffic coming through your webpage, you want to get as many of these people on to your data base so that you can maintain contact with them. They have already expressed interest in what you have to offer by clicking through to your website, so inviting them to join a mailing list for special offers, discounts and other benefits will be sure to increase your sales and profit margins.