Social Media Marketing
Did you know that over 70% of Australians use social media? This makes social media marketing a huge resource to connect with people that you may not have come across before. Social medial advertising is often a preferred form of advertising for our clients as generally a visually appealing ad will appear in their feed and by a non-invasive form of advertising which they can peruse at their own leisure, rather than having a pushy salesman trying to get them to purchase something. Here we speak about the different elements involved in social media marketing and how it may be beneficial for your business.
When you are advertising on social medial platforms, you need to ensure that you are able to capture the attention of the viewing within just a split second. If we are unable to capture their attention immediately, they are likely to continue scrolling until they find something that appeals to them. Our team at Lead Generation Strategists are skilled in creating advertisements that captivate the viewers, giving them enough information to pique their interest in our client’s business. From here they will generally click on the link to find out more information on the offering and determine their use, needs or desires for purchasing it.
One of the best things about social medial marketing is that you are able to reach your target audience en masse, without them needing to leave the comfort of their own home. Social media platforms are often helpful in the advertising campaigns as they want their users to have an enhanced experience and provide them with marketing that will appeal to their demographic’s desires. Social media marketing is the best way you can reach the largest number of potential clients in one place, which makes this a great option for many of our clients.
When we are assisting with social media marketing, we generally make our decision based of the business of our clients and the demographic it will appeal to. We want to ensure that we are reaching the target audience and where they are likely to see the advertisements in a fitting environment. For example, we wouldn’t advise a legal firm to advertise on Tik-Tok as it would be out of place and likely a waste of time energy and money considering the demographic who use Tik-Tok. We work with all major social media platforms to enable you the best exposure based on your business and its goals.
Analysing the data that comes through social media advertising gives you crucial insights to the operation of your business. For example if there are a high number of people clicking through on the advertisement for more information, however, are not spending much time on your webpage, that may mean that the advertisement is doing its job but the webpage of the business is letting it down. By having this data we are able to establish the areas that need more work for your business to flourish.