Search Engine Optimisation
Search Engine Optimisation, or SEO as it is commonly referred to is something you may have seen pop up a lot when you are looking at marketing for a business. With the rise of digital marketing and an increasing number of consumers doing majority of their research online, having your Search Engine Optimisation handled by an expert in the industry can have a big impact on the success of your business.
Here we explain in further detail what Search Engine Optimisation is, and how we are able to use this to get the best results for your business.
When you jump onto a search engine, you typically type in a few words or a sentence, then look through the first few items that are related to your search. You are not alone in that process, millions of other people do the exact same. Which is why our aim is to ensure that your business appears within those top few results that are getting the greatest exposure. By figuring out the key words that people would use to search a product or service like yours, we are able to optimize the ranking of your business within a search engine.
Having some key words to work with is how we are able to start to optimize your search engine results, by ensuring your landing page mentions the words people are looking for. We work closely with our clients to get the best possible understanding of their business so that we can establish as many key words as possible. This will allow us a greater opportunity of capturing as many potential search engine requests as possible, and in return will increase your page ranking within these searches. Our team at Lead Generation Strategists work with our clients on this element to make sure we are touching on all bases.
Once the key words related to your business have been established, we then get started on writing the content of your webpage. We ensure that when we are writing the content we work in the key words in a natural and conversational way. This is often seen as favourable for the search engine optimization bots, which is what we are trying to impress to get your business a high page ranking. Lead Generation Strategists have worked with many businesses on their Search Engine Optimization which has seen some truly remarkable results for the sales of their business and webpage traffic.
Once the Search Engine Optimisation process has been completed, you should then start to see some increased numbers through your webpage. This means that the process has worked and you now have exposure to a greater number of potential clients, whom you will need to convert to paying clients through your functional webpage, which is something we can assist with, as well as the premium products and services you have available. Tracking your page traffic is a great way to see how your business is traveling.