Digital marketing is all different forms of online marketing. As a huge percentage of the population spends an increasing amount of time online, it makes sense that we tap into this medium to help reach people who may not happen to stumble across your shop on the street. These days digital marketing is the most successful form of marketing as it reaches potential clients whilst they are in the comfort of their own home or work space and are able to browse at their own pace.
Here we discuss a few key elements of digital marketing and how it can help your business to grow.
Google is the most popular search engine used throughout the world, so naturally this is a place that you would want to see your business advertised. By using Google Ads, your business advertising and link to your webpage will be displayed in a prominent position when people are conducting a search with key words that are related to your business. We are able to track this marketing method to see how successful your Google Ads are by seeing how many people click on the links when they appear on the page.
Search Engine Optimisation
Search Engine Optimisation, often referred to as SEO is the use of key words and sentences to help your business appear within the first few results in a search engine when people type in those select words. Statistically the businesses that appear in the first few lines of a search engine will get much higher traffic flow through their webpage than those who do not use search engine optimisation. To do this we work with our clients to understand what they offer and what people are likely to punch into their keyboard when looking for something related to what you have for them.
Social Media Marketing
A huge portion of the population use different forms of social media on a daily basis, often for nothing in particular other than to keep themselves occupied. This means that if they happen to come across an advertisement for something that piques their interest, they are likely to click through and follow through to the webpage to learn more about it. If you want to grow your business, this is certainly something that you want for yourself. We specialise in creating eye catching advertisements that will appeal to your target audience.
Once you have people who have expressed interest in your business and signed up for your mailing list, you need to make sure you are keeping in contact with them. This does not mean in a boring email that is just simple text, but something that is more visually appealing and gets your potential clients wanting to read more. We recommend that you keep in contact with new products or services, promotions or sales which may entice your database to make their first purchase with a members only discount or find a new produce they must have.