Getting Qualified Leads for Small & Medium-Sized Businesses

If you are a small & medium-sized business owner and someone approaches you saying they can generate leads for your business, do not believe them instantly.

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In fact, there are many companies and individuals out there offering this type of service but don’t necessarily deliver.

Now let me explain where I am coming from so you can grasp the picture I am painting here.
With all the technological updates and changes happening in digital platforms, one must be vigilant in qualifying the leads they are getting.

This strong objection of mine about getting leads from just anyone came from a personal experience when I tried helping one of my clients sell his social assets to an investor.

✅ He had the business details to show.

✅ In fact, when we had our interview, he was able to answer all our inquiries.

So at that stage, it seemed that everything was perfect.

❌ But, the deal was not closed because the investor found out that the leads presented were taken using an email scraper (the process of extracting email addresses online to contact and sell to them later) and this is not something that he would recommend doing.

See the moral here?

💡 Do not just go for any leads but get qualified leads. And check if the business process is something that you would adhere to. Because if it is, then chances you would want to work with that company/person.
But how would we know if the leads we have are qualified or not?

​Just remember the ABC.

• A - Avatar (Does it match your market’s target audience?) 
• B - Business (Does your business solve their problems?) 
• C - Communication (Are you able to communicate with them properly through the channels you are using?)

​If you answered “Yes” to all of these, then congratulations 🎉

Having qualified leads is important as it is the first part of the process.
What should you do?

You can create a process for your small & medium-sized business or you can get professional help from people who already have demonstrated experience in doing so. If you go for the latter, feel free to visit 
https://www.leadgenstrategists.com/ and book a free call with one of their professional lead generation experts to get you started.

Being aware of what needs to be done is one thing, but the real action begins when you come up with the decision to act on what’s needed to be done to deliver the results you want.

The choice is yours to make.

Thank you for reading and watch out for our next posts about having qualified leads and how it can impact on your sales.

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