If you are a small & medium-sized business owner and someone approaches you saying they can generate leads for your business, do not believe them instantly.
In fact, there are many companies and individuals out there offering this type of service but don’t necessarily deliver.
Now let me explain where I am coming from so you can grasp the picture I am painting here.
With all the technological updates and changes happening in digital platforms, one must be vigilant in qualifying the leads they are getting.
This strong objection of mine about getting leads from just anyone came from a personal experience when I tried helping one of my clients sell his social assets to an investor.
✅ He had the business details to show.
✅ In fact, when we had our interview, he was able to answer all our inquiries.
So at that stage, it seemed that everything was perfect.
❌ But, the deal was not closed because the investor found out that the leads presented were taken using an email scraper (the process of extracting email addresses online to contact and sell to them later) and this is not something that he would recommend doing.
See the moral here?
💡 Do not just go for any leads but get qualified leads. And check if the business process is something that you would adhere to. Because if it is, then chances you would want to work with that company/person.
But how would we know if the leads we have are qualified or not?
Just remember the ABC.
If you answered “Yes” to all of these, then congratulations 🎉
Having qualified leads is important as it is the first part of the process.
What should you do?
You can create a process for your small & medium-sized business or you can get professional help from people who already have demonstrated experience in doing so. If you go for the latter, feel free to visit
https://www.leadgenstrategists.com/ and book a free call with one of their professional lead generation experts to get you started.
Being aware of what needs to be done is one thing, but the real action begins when you come up with the decision to act on what’s needed to be done to deliver the results you want.
The choice is yours to make.
Thank you for reading and watch out for our next posts about having qualified leads and how it can impact on your sales.
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If you are a person running a business, you know how important it is to get your message across to your target audience. Whether what you want to tell is that you are offering a promo or launching a new product it is extremely crucial to have your message reach all the potential customers. Fortunately for businesses, today's digital world opens up a lot of opportunities and platforms that can help businesses reach a great number of people with just a few clicks.
Do Facebook ads work for small business?
Facebook is a very popular and effective website or platform to use when it comes to reaching potential customers. It is widely used and there is a great chance that your target market is using it. Advertising is always an effective way of sending out a message and influencing people about your service or product. Thankfully Facebook provides an option for businesses to advertise through the platform. With Facebook ads, sending out a message about your service or product is easy.
“How do I make my business on Facebook better?” Do you have this question on your mind? Facebook advertising is just one of the ways on how this platform can be helpful and beneficial for businesses. See below some of the benefits of Facebook ads.
What are the benefits of Facebook Ads?
You can reach your target market exactly
One of the amazing features of Facebook ads is the opportunity it gives to businesses to be as specific as possible when it comes to the target audience the ads will be shown to. With Facebook ads, you can specify the gender, age, location, behavior, and interest of the people you want to reach through your ad.
It won't hurt the finance of your business
Compared to other forms of advertisement, Facebook ads are significantly less expensive. Yes, that is right. You will not have to worry about having to release a big amount of money just so you could send out your message out there and hope for your target audience to see it. With Facebook ads, it is possible to advertise a product, a service, an upcoming sale, or an event effectively without hurting your business' finance.
You get a detailed report about the performance of your ad
As if it cannot get any better, with Facebook ads you would see how your ad is performing. You will be able to see the number of engagements like how many people liked or reacted to your ad and the like. It doesn't end there, you can also know if more of the engagements come from male or female. You will not have to walk blindly about how your ad is performing and as you continue to run ads from time to time you will get better at it and you will be able to maximise it fully for your business' benefits.
Fast way to advertise
With just a few clicks your ad can be ready for all your target market to see. If you just all of a sudden decide that you want to run an ad today, it is possible on Facebook ads. As long as you know what to do, you have the content for the ad, and you have the budget, it is possible to have your ad running the same day you created it. And if you don't know how to do it, it is still not a problem because many people can do it for you!
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In today's world businesses seem to not be complete without having a page or account on different social media platforms. It is very much understandable why businesses or anything and anyone who wants to gain more brand awareness, customers, popularity, or attention tap on the power of social media to achieve them. Because people are so into social media, businesses and people need to be in social media if they want to maximise opportunities and reach more their "target".
Creating a social media account is easy as 1-2-3 but maintaining it and growing the business with the help of it is a challenge especially for busy business owners who don't have the time to strategise, create content, and post on a regular basis. This is where a social media manager comes in. They do the "social media job" for busy business owners.
There are many reasons why a business should hire a social media manager some of them are listed below.
A social media manager will save you a lot of time
Creating content that is relevant to the business, posting content regularly, and engaging with the users in the social media pages will require a lot of time, daily schedule, and dedication if you want your social media pages active. Unfortunately, not all business owners have this time. A social media manager is an answer for all business owners who want to grow their social media account but don't have the time to commit to it.
A social media manager can also ease the burden from the shoulders of business owners who are striving to manage themselves the online presence of their business. Having a social media manager means businessmen and women can just focus on growing their business because someone competent and efficient is handling the job of handling their social media accounts.
A social media manager knows all the right tools and apps
In managing well the social media accounts numerous different tools and apps can help. The good thing with social managers is that they know these tools and apps.
A social media manager monitors business standing or performance on different platforms
A social media manager will monitor performances of posts, page likes, comments, and other post engagements and will report and explain them to you. They will also not hesitate to provide suggestions regarding what they think is needed to grow the accounts more.
A social media manager have the experience and knowledge
With all the experience they have they can surely come up with strategies that will benefit the social media accounts. If something needs adjustment they can do it. If something is not performing well, they can change it and make new approaches.
Social media managers have the time, knowledge, and experience in growing businesses' online presence. They are focused on delivering results. They know how to research or create content that is relevant to the business and interesting to the target market. They have the knowledge and experience in using different tools and apps that can help better manage the pages. Not only they will post and use tools necessary and helpful but they will also monitor the performances of each account. If something is not working well they can make the adjustment.
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Is the Facebook page still relevant today for businesses? Should I create a Facebook page or account for my business? Is it worth having a Facebook business page? These are some of the questions that many small business owners find themselves asking when trying to determine whether a Facebook Page will do well for their business or just a waste of time.
There are more than 2 billion monthly active users of Facebook this 2020. This number alone is a great answer and confirmation to the business owners who want to know the importance of Facebook page.If you need extra pushes and explanations as to why a Facebook business page is necessary, we provide some below.
To increase brand awareness
A Facebook page is a great tool for businesses to showcase to people especially their target market what the business is for. Surely, you don't want the name of your business to be the only information people know about it because there are more important things to know about. If a portion of your business' profits go to dog shelters because that is one of the purposes why your business was created, you would want your market to know it. Not to boast or to appear charitable but for them to know more about your brand or your business.
Your target customers most probably have their own Facebook accounts
With the 2 billion and more monthly active Facebook users certainly, your target market contributes to that number. If you want to reach all potential customers you must be searchable to where they are. If they are on Facebook it just makes perfect sense to establish your business presence there. Having done that there is a greater opportunity for your business to get noticed or discovered by people that might be interested in what it is offering.
Customers want to see it
Customers want to see a Facebook page. It is very convenient for them to access and see the information they want to see when there is a Facebook page. With a business page, it is also easier for the people who love your product or service to share your business with their family or friends. With just a few clicks your business can reach many people so it is a win-win for you.
Your competitors have it
Businesses nowadays have a Facebook business page. If your competitors have it, your business should also have it to maximise opportunities and keep up with the competition. There is a good reason why your competitors are trying hard to establish an active and updated Facebook business page.
To know more about your market
Having a Facebook page will help you know more about your market or the people who are interested in what you are offering. A Facebook page could be your way to discover the similarities of the people who patronize your products or service. Learning about this can help you create a strategy and target other people who show the same similarities.
To show people the business is very much active
An active Facebook page will always give out a positive impression. Somehow a Facebook page that is always updated and with a lot of engagements radiates a "successful" or thriving vibe in the eyes of every potential customer. It is easy to base the success of a business by its social media success.
To engage and inform people
A Facebook page is a free platform that can help businesses extend information to people. Having a Facebook page is like having a free tool to share what's new or what to expect from your business in the future. If there is an announcement like promos and sales you can spread this information very quickly with the help of having a Facebook page.
If you like the benefits and reasons above, take advantage of this platform and reach more customers.
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You are in your position right now, reading this article because you searched about this topic, found this website and article, and clicked on it. It is the same thing with all your potential customers. They take advantage of the gadget that they have and the internet connection to search and find whatever they are looking for on the web. This is the very reason why businesses need to have an online presence and one essential thing to have and build an online presence is to have an efficient and updated website.
Is a website really relevant and important for small businesses today? Below we list reasons why a business would want to have a website.
Consumers search online, so your business should be there
People or consumers have the notion that they could find anything they are looking for on the web. In today's world most people rely on the internet and the gadget to find, shop, book or avail a product or service and if you want your business to benefit from it you should make your business searchable on the web. Be where your customers are.
For credibility and worthiness
Nowadays consumers check for a business website as a way to find more details and information about the business and the products or services it provides. The website is like a go-to "place" of all the consumers if they want to learn more about the product or service that they are looking for. What would the consumers think if they search but then your business doesn't have an efficient website? It could drive them away possibly thinking "What credible business doesn't have a website?" Consumers tend to see a business as more credible and trustworthy when they have a website where important information about the business and what it offers are posted.
For promotion and marketing
A website in a way is a platform you can use to promote your business because you can just easily post all the good things your products or services have to offer for all your target market to see. If you have promotions you can easily type it on your website too or post a picture or a video about it. The bottom line is that if your business has a website you will have another platform that your business can use to reach customers and potential customers, a platform your business can also use to post information you want them to know about your business, what it offers, and it's present and upcoming promos.
Find more customers
A website can help you find and reach more of the consumers that are interested in your products or services. If you have a website for your business you can easily include a form there that you can ask your website visitors (who are actually interested in your offers) to fill up for their inquiries. After that, you can do what you need to do to convince them of your product or service and how it will be able to help. An efficient website, without a doubt, will help you find more customers.
A website is without a doubt a very helpful and beneficial tool to businesses in today's digital world. The majority of the consumers go online to find whatever they are looking for and if a business wants to maximise opportunities a website would be a must-have now.
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There is no denying that social media has become part of modern living. Everybody is on social media nowadays. In Australia alone, around 70% of its citizens have at least one social media account, and more and more people are using social media for several reasons.
Aside from building personal connections, social media is now also widely used by businesses worldwide. From multi-million corporations to local enterprises, business owners are capitalizing on this platform to boost their business.
There are several ways businesses can take advantage of social media. From building brand awareness to addressing customer concerns, social media platforms such as Facebook and Instagram are great tools for entrepreneurs in many aspects.
Here are some ways businesses can benefit from social media.
1. Increase brand awareness
The most important aspect of starting a business is to get the word out. How else would people know that your business exists, right? Social media is a great way to increase brand awareness, as virtually everyone is online almost all the time. You can make use of social media to publish your brand name and logo, making it more recognizable to your audience.
2. Helps you connect with your target market
One advantage of social media platforms is that it allows businesses to communicate with their respective target market. With just one click of the ‘like’ button or a simple comment on your post, your customers are already communicating with you through social media. Traditional media simply don’t have that ability. Through social media, you can tune in to your customers’ needs and wants and use that information to improve your business.
3. Promote your products or services
Social media platforms are great tools in promoting your products and services, and the best part is that most of these platforms are free! Creating engaging posts that inform your followers about your business is one way to boost profit. You can also make use of the platforms’ advertising services that can be more targeted to specific users.
4. Increase traffic to your website
What’s a kickass website when no one’s on it? You simply cannot rely on search engines to direct traffic to your website. Social media diversifies traffic and help make potential customers come to your website where they can learn more about your business offerings and ultimately make a sale.
5. Retarget possible customers
Cookies are not just delicious treats, in the digital world, cookies are small pieces of data that websites use to keep track of their visitors. Social media platforms make use of these cookies to retarget ads so that they would reach the targeted market.
6. Provide responsive customer service
Providing responsive customer care can help build a loyal customer base. It can also set your business apart from other similar enterprises. Social media is one of the ways in which people can reach out to you if ever they need an immediate response. Having a social media presence makes you more reachable to your customers and you are also more available to respond to their queries.
7. Keep your customers updated
Social media platforms are effective ways to let your customers stay in the loop about the latest news on your business. Closing shop tomorrow due to repairs? Announce it on your social media accounts. Having a cool giveaway or a huge sale? Social media can help you spread the word, and can also help increase profit.
Social media is now an inherent part of our everyday lives. We build relationships, stay informed, and now, market our business all through social media. Having the right knowledge and mindset about how social media marketing works can spell a big difference in your business. We at Lead Generation Strategists are experts in handling social media campaigns that can boost your business. We provide results-driven solutions to your digital marketing issues and ultimately help your business grow. Call us today for your free quotation and let’s see how far we can take your business.
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