Is the Facebook page still relevant today for businesses? Should I create a Facebook page or account for my business? Is it worth having a Facebook business page? These are some of the questions that many small business owners find themselves asking when trying to determine whether a Facebook Page will do well for their business or just a waste of time.
There are more than 2 billion monthly active users of Facebook this 2020. This number alone is a great answer and confirmation to the business owners who want to know the importance of Facebook page.If you need extra pushes and explanations as to why a Facebook business page is necessary, we provide some below.
To increase brand awareness
A Facebook page is a great tool for businesses to showcase to people especially their target market what the business is for. Surely, you don't want the name of your business to be the only information people know about it because there are more important things to know about. If a portion of your business' profits go to dog shelters because that is one of the purposes why your business was created, you would want your market to know it. Not to boast or to appear charitable but for them to know more about your brand or your business.
Your target customers most probably have their own Facebook accounts
With the 2 billion and more monthly active Facebook users certainly, your target market contributes to that number. If you want to reach all potential customers you must be searchable to where they are. If they are on Facebook it just makes perfect sense to establish your business presence there. Having done that there is a greater opportunity for your business to get noticed or discovered by people that might be interested in what it is offering.
Customers want to see it
Customers want to see a Facebook page. It is very convenient for them to access and see the information they want to see when there is a Facebook page. With a business page, it is also easier for the people who love your product or service to share your business with their family or friends. With just a few clicks your business can reach many people so it is a win-win for you.
Your competitors have it
Businesses nowadays have a Facebook business page. If your competitors have it, your business should also have it to maximise opportunities and keep up with the competition. There is a good reason why your competitors are trying hard to establish an active and updated Facebook business page.
To know more about your market
Having a Facebook page will help you know more about your market or the people who are interested in what you are offering. A Facebook page could be your way to discover the similarities of the people who patronize your products or service. Learning about this can help you create a strategy and target other people who show the same similarities.
To show people the business is very much active
An active Facebook page will always give out a positive impression. Somehow a Facebook page that is always updated and with a lot of engagements radiates a "successful" or thriving vibe in the eyes of every potential customer. It is easy to base the success of a business by its social media success.
To engage and inform people
A Facebook page is a free platform that can help businesses extend information to people. Having a Facebook page is like having a free tool to share what's new or what to expect from your business in the future. If there is an announcement like promos and sales you can spread this information very quickly with the help of having a Facebook page.
If you like the benefits and reasons above, take advantage of this platform and reach more customers.